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MORE ON ibs Space Planning |
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| Ibs Space
planning - explore new customer's shopping experience |
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Retailers have done
tremendous efforts to transform stores into an attractive shopping place to
satisfy shoppers and keep them loyal. A new concept seduces more and more
retailers with the deployment of the in-store shopping experience. Indeed, the
management of stores by consumption universes has become a priority for all
retailers (universe of perfume, bio, person, leisure …)
A strong
response to new customer's shopping experience is the key for successful
store plan building: senses mobilization, atmosphere, intuitive organization,
clear in-store signals… The implementation of this method corresponds to a
combination of optimized store plans and planogram from upstream analysis. |
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"Shoppers
looking for a global answer to fulfill their expectations of
present"
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Ibs Space Planning allows
finalizing your commercial in-store strategy. Have the consumer experience the
products by offering a nice and relaxing in-store atmosphere with clear and
marketing oriented layouts.
How to make your stores more attractive to
reinforce shopper's loyalty and attract new shoppers?
- Make the visit in stores a pleasure
moment and not as unbearable waste of time. Shopping should be a pleasant
and distracting activity where buying becomes a joyful act. Consumer should
have the impression that retailers care about their needs and
expectations...
- Develop your store plan based on your
strategy while respecting retailer's image. Your store management will
reflect your image and distinguish the company from other competitors:
aisles space, on-site adds and signals, height of your
shelves…
- Take advantage of our solutions to
increase the time consumed in- store and to boost the value of the average'
shopping basket: customer flow studies; attractive shelves building;
implementation definition (For example, choose to advantage your private brand,
to purge your layout, to define strategic position of
categories)…
- Prepare your shelves' segmentation and
organization to facilitate the buying decision and to make consumers move
easily in stores. ibs Space planning allows creating your own segmentation at
any level of nomenclature while respecting the logic of category
implementation.
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"How to
highlight all the upstream work to consumers?"
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Benefits of our
solution Ibs Space Planning
After selecting the optimal assortment
for each store or group of stores in ibs Assortment, you need to place the product at the
right place in stores. Customers should have easy access to products and
you have to make sure that there are enough products on the shelf to reduce
out-of-stock risks..
Ibs Space
Planning perfectly covers retailers' needs in terms of space management
and offers them best solutions to fulfill the entire process:
- Take advantage of our existing reports
allowing an accurate market analysis and internal analysis. Our multi-dimension
analysis tools help you to identify emerging and prevailing trends that will
boost your market share.
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- Work with pleasant solutions
developed by our laboratory to make the store plan creation an enriched
experience that can reflect your company image.
- Take up the challenge of store plan
remodeling with our graphical solutions for store plans and planograms building
(2D or 3D view). Define the best in-store presentation according to your
strategy to generate traffic (configuration merchandising rules and
parameters).
- Increase your revenue and inventory
productivity by reducing over stock and out of stock risks and maximize
your returns on both inventory and shelf space investments.
- Enlarge the level of collaboration
and communication between merchandises planners and stores: analyses of
store feedback, sending recommendations from headquarters, automatee and
control the implementation of the merchandising policy…
- Automatee store plan and planogram
building based on your merchandising and items rules. Draw your inspiration
from our best practices of visual merchandising and presentation display to
create / update successfully your store plans and planograms.
- Optimize the space for all kind
of formats with the reconciliation between assortments lists and available
space to manage wasted space.
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| Best
practices implementation for a quality space management
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| Ibs Space Planning optimizes
the balance between global retailer's image, merchandising rules and customer
behavior to make the shopping experience more attractive and enjoyable for
customer, consequently retailers achieve higher sales results. |
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