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Retail Solutions |
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Master Information
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Retail Analytics Suite |
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Retail Execution Suite |
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Retail Collaboration
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Merchandising Business
Suite |
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ibs CATEGORY MGMT. |
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ibs DEALS |
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ibs ASSORTMENT |
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ibs SPACE PLANNING |
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ibs
PRICING |
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ibs PROMOTIONS |
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Supply Operation Suite |
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Info Suite |
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MORE ON ibs PRICING |
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| Ibs Pricing:
Intuitive pricing decisions in a constant growing and changing market |
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Consumption way
and customer behavior change everyday and retailers need to fit their
strategies. Now, customers buy in another way, not least but better. New
technologies are more and more present on the market, especially with
e-shopping on mobile phone devices. Retailer's world meets a lot of competitors
where innovation and attraction play a prominent role. Thus, it's important to
stand out from all others by a strong personality and image in order to
create a competitive advantage.
Price strategy is a core
point of the retail business where several actors are involved. In one hand,
globalization, competitors and new technologies impact customer behaviors and
way of consuming. In another hand, financial and marketing directors, Category
managers, Store directors fit the evolving market trends and update their
strategies. |
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"Customer
Trust: essential value for retailers, both consequence and source of price
image"
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Pricing
is the most visible element in the process of driving customers to stores or
websites. The challenge to any retailer is: taking optimal pricing decisions
quickly and apply them accordingly real-time or on a daily basis. This requires
putting in place efficient pricing strategies and processes that execute these
strategies based on retailer's organization, market position and financial
objectives. .
ibs Pricing
incorporates all the necessary Price Management features to cover the whole
pricing process, taking into consideration the retailer objectives. It includes
competitive management, price simulation and price optimization,
in order to ensure market shares and the price image consolidation, without
sacrificing margins.
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"A strong price-image, a long success…"
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ibs Pricing is a flexible
and fully configurable platform that allows timely adaptation of
pricing strategies in response to competition and evolving consumer trends. For
example, when deployed in a web channel, competitor price can be shopped twice
a day, and ibs Pricing can apply,
consequently, strategies, simulations and price execution
instantly.
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Business Benefits:
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Retailers should be
able to react quickly to competitive pricing while keeping their price image.
They need to seamlessly transform category-pricing strategies into prices at
the POS, evaluate the impact of price changes and adjust tactics based on
category or store impacts.
Pricing process has to be achieved large scale,
taking into consideration specificities of:
- Items,
- Customer segments,
- Price zones or microclimate,
- Permanent prices changes,
- Competitive pressure…
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Some of
the proven outcomes of our Price management for Retail include:
- Growing market share while
maintaining banner price image
- Improving profitability and
ROI
- Increasing speed of execution,
and efficiency across the entire process
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| Main features:
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According to a survey done by AMR Research and Deloitte ,
successful Pricing projects result in high rates of return, as:
- An increased Gross Margin of 10%-15%,
- An increased Contribution Margin of
20%-50%
- A project payback of 3 to 10 times or
more…
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